The Pinnacle Experience

The Pinnacle Experience at Amplify A|E|C 2026

Expanded connections. Broader perspectives. Greater impact.

We're excited to announce the update to the Pinnacle Experience—SMPS’s signature program for senior-level marketing and business development professionals. In 2026, SMPS will pilot an exclusive, elevated conference at Amplify A|E|C in Las Vegas, designed for experienced leaders ready to explore what’s next in the A/E/C industry.

By taking place during Amplify A|E|C, Pinnacle attendees will gain the best of both worlds: a focused, senior-level learning experience combined with access to the broader Amplify community—creating more opportunities for connection, collaboration, and shared insight across every level of the profession.

This enhanced Pinnacle Experience delivers the depth, strategy, and peer exchange you expect—now amplified by the energy and reach of SMPS’s largest annual gathering.

Register
The Pinnacle Experience is an exclusive component of Amplify A|E|C, and full conference registration is required to attend. Your registration includes:
  • The Pinnacle Experience education
  • Full access to the Amplify A|E|C sessions and keynotes
  • Emerging Trends pre-conference program
  • Amplify A|E|C networking events
  • SMPS Awards Lunch
  • Exclusive Pinnacle networking lunch

Schedule-at-a-glance

As a Pinnacle Experience attendee, you’ll enjoy full access to all Amplify A|E|C educational sessions and networking events.

11:00 AM-1:30 PM | SMPS Foundation Emerging Trends Roundtable
12:00-1:00 PM | The Pinnacle Experience Networking Lunch
1:30-2:30 PM | Networking Break
2:00-3:15 PM | Welcome to Amplify A|E|C Mainstage Experience
3:15-4:00 PM | Networking Break
4:00-5:00 PM | Concurrent Amplify A|E|C Breakout Sessions
5:30-7:00 PM | Amplify A|E|C Welcome Reception

7:00-8:00 AM | Morning Wellness Activity
8:00-9:00 AM | Breakfast & Networking
9:00-10:00 AM | Mainstage Experience
10:15-11:30 AM | Pinnacle Experience Programming
11:30 AM-12:00 PM | Networking Break
12:00-1:15 PM | SMPS Recognition Luncheon
1:30-2:30 PM | Pinnacle Experience Programming
2:30-3:30 PM | Pinnacle Experience Programming
2:30-3:00 PM | Networking Break
3:00-5:00 PM | Pinnacle Experience Programming
5:15-7:30 PM | Dinner on your own
7:30-10:00 PM | Themed Networking Experience

7:00-8:00 AM | Morning Wellness Activity
8:00-9:00 AM | Breakfast & Networking
9:00-10:00 AM | Mainstage Experience
10:00-11:15 AM | Pinnacle Experience Programming
11:15 AM-12:00 PM | Networking Break
12:00-1:00 PM | Pinnacle Experience Programming
1:15-2:30 PM | Closing Keynote