The Pinnacle Experience

Pre-conference event

THE PINNACLE EXPERIENCE AT AMPLIFY A|E|C

We’re excited to announce the update to the Pinnacle Experience—SMPS’s signature program for senior-level marketing and business development professionals. In 2026, SMPS will pilot an exclusive, elevated conference at Amplify A|E|C in Las Vegas, designed for experienced leaders ready to explore what’s next in the AEC industry.

By taking place during Amplify A|E|C, Pinnacle attendees will gain the best of both worlds: a focused, senior-level learning experience combined with access to the broader Amplify community—creating more opportunities for connection, collaboration, and shared insight across every level of the profession.

The Pinnacle Experience delivers the depth, strategy, and peer exchange you expect—now amplified by the energy and reach of SMPS’s largest annual gathering.

ATTENDANCE QUALIFICATIONS

The Pinnacle Experience is for professionals with significant experience (10-15+ years), who serve as the “first chair” for leading their firm’s marketing and business development strategies. This may include CEOs, CMOs, directors, principals, and vice presidents.

WHAT'S INCLUDED

PINNACLE ADVISORY COMMITTEE

EVENT PRICING

EARLY BIRD RATE CONFERENCE + PINNACLE PRECON

SCHEDULE-AT-A-GLANCE

Monday, July 27 | 4.75 CEUs

Tuesday, July 28 | 6.25 CEUs

Wednesday, July 29 | 4.50 CEUs

Jeannine Alexander, CPSM Marketing Director, Principal Delve Underground	Briana Carter, CPSM Associate / Marketing Strategist Page	Donald Silwick, CF APMP Sales Operations Manager Jacobs
Ethan Olkovikas Content Operations Manager HGA	Justine D'Andrea, CPSM Senior Marketing Manager Summit Design and Engineering Services

Justin Conger President & CEO Conger Construction Group	Jennifer Sebranek Principal \| Chief Marketing Officer GBBN	Allison Srail Chief Financial Officer Crawford Hoying
Jodi Taylor Chief Human Resources Officer Brasfield & Gorrie	Ashley Campbell, CPSM Senior Vice President HITT Contracting, Inc.

Marilynn Stratton, CPSM Chief Marketing Officer Kier + Wright/KWRE	Vanessa Yust, CPSM Chief Marketing Officer DAHLIN Architecture \| Planning \| Interiors	Robin Broder Gibson, CPSM Chief Strategy Officer Henderson Companies
Sheri Johnson Chief Marketing Officer McCownGordon Construction	Frank Lippert, FSMPS, CPSM Chief Strategy Officer Delve Underground