The Pinnacle Experience

THE PINNACLE EXPERIENCE AT AMPLIFY A|E|C

15.5 CEUs

We’re excited to announce the update to the Pinnacle Experience—SMPS’s signature program for senior-level marketing and business development professionals. In 2026, SMPS will pilot an exclusive, elevated conference at Amplify A|E|C in Las Vegas, designed for experienced leaders ready to explore what’s next in the AEC industry.

By taking place during Amplify A|E|C, Pinnacle attendees will gain the best of both worlds: a focused, senior-level learning experience combined with access to the broader Amplify community—creating more opportunities for connection, collaboration, and shared insight across every level of the profession.

The Pinnacle Experience delivers the depth, strategy, and peer exchange you expect—now amplified by the energy and reach of SMPS’s largest annual gathering.

ATTENDANCE QUALIFICATIONS

The Pinnacle Experience is for professionals with significant experience (10-15+ years), who serve as the “first chair” for leading their firm’s marketing and business development strategies. This may include CEOs, CMOs, directors, principals, and vice presidents.

WHAT'S INCLUDED
  • The Pinnacle Experience education
  • Full access to the amplify A|E|C sessions and keynotes
  • Emerging Trends in AEC pre-conference roundtable
  • Amplify A|E|C networking events
  • SMPS Awards luncheon
  • Exclusive Pinnacle networking lunch
PINNACLE ADVISORY COMMITTEE
Tim Asimos, CPSM
Chief Marketing Officer
Timmons Group
Dana Galvin Lancour, FSMPS, CPSM
Vice President, Branding + Communications
Barton Malow Holdings
Jennifer Haferbecker, CPSM
Fractional CMO and Founder
On Your Market Set Go
Stacy Stout, FSMPS, CPSM
Founding Principal
BRANDiac Strategies
Marilynn Stratton, CPSM
Chief Strategy Officer
Kier + Wright and KWRE
EVENT PRICING
CONFERENCE + PINNACLE RATE
  • Member: SOLD OUT
  • Non-Member: SOLD OUT
CONTENT TOPICS
  • Leading Change in an Era of Uncertainty
  • Combined: Building a Strategic Growth Engine
  • AI, Automation & Analytics
  • Culture, Curiosity & the Future Workforce
  • Local Las Vegas Market AEC Session
SCHEDULE-AT-A-GLANCE
Monday, July 27 | 4.75 CEUs

11:00 AM-1:30 PM | SMPS Foundation Emerging Trends Roundtable
2:00-3:15 PM | Welcome to Amplify A|E|C Mainstage Experience
3:15-4:00 PM | Networking Break
4:00-5:00 PM | Concurrent Amplify A|E|C Breakout Sessions
5:30-7:00 PM | Amplify A|E|C Welcome Reception

7:30-8:30 AM | Breakfast & Networking
8:30-10:00 AM | Mainstage Experience
10:15-11:30 AM | Pinnacle Experience Programming
11:30 AM-12:00 PM | Networking Break
12:00-1:15 PM | SMPS Awards Luncheon
1:30-2:30 PM | Pinnacle Experience Programming
2:30-3:30 PM | Pinnacle Experience Programming
2:30-3:00 PM | Networking Break
3:00-5:15 PM | Pinnacle Experience Programming
5:15-7:30 PM | Dinner on your own
7:30-10:00 PM | Themed Networking Experience

7:30-8:30 AM | Breakfast & Networking
8:30-9:30 AM | Mainstage Experience
9:30-10:00 AM | Networking Break
10:00-11:15 AM | Pinnacle Experience Programming
11:15-11:30 AM | Break
11:30AM-12:30 PM | Pinnacle Experience Programming
12:30-1:00 PM | Closing & Wrap-Up
1:15-2:30 PM | Closing Keynote

Thank you to our

Pinnacle Experience Sponsors