About Amplify A|E|C

Amplify A|E|C is the premier conference for marketers, business developers, and firm leaders in the A/E/C industry.

Hosted by the Society for Marketing for Professional Services (SMPS), this annual event is where the A/E/C industry’s boldest minds come together to connect, learn, and lead. Across three impactful days, Amplify A|E|C delivers a powerful mix of future-focused education, hands-on strategy, and meaningful networking—all designed to help you grow your career and your firm.

What makes Amplify A|E|C different?

For A/E/C professionals

Every session, speaker, and conversation is tailored to the real-world challenges and opportunities facing A/E/C marketers and business developers.

Built for all career stages

Whether you're just getting started or leading a team, you’ll find targeted content and connections that meet you where you are.

Focused on the future

From cutting-edge tools to practical takeaways, Amplify equips you to return to your firm ready to make an impact...right away!

Hear from the Amplify conference committee as they share why you should attend, what makes Amplify A|E|C unique, and how this event will equip you with the insights, skills, and connections to thrive in your role.

Future Amplify A|E|C dates

2026

July 27-29
Caesars Palace
Vegas, NV

2027

July 14-16
Hyatt Regency Chicago
Chicago, IL

2028

August 2-6
Marriott Marquis
Washington, DC

2029

July 18-20
Sheraton Denver Downtown 
Denver, CO