Kick off your Amplify A|E|C experience with a half-day deep dive into the evolving world of A/E/C business development. Whether you're new to the profession, wearing multiple hats, or looking to sharpen your approach, you’ll leave equipped to build stronger client relationships, support your seller-doers and market champions to drive new opportunities, and elevate your own business development impact. The SMPS BD Symposium brings together top professionals for real-world insights, peer discussions, and practical strategies you can use right away.

This year’s session focuses on three business-development models identified in the 2024 AEC.BD report, which was made possible by the SMPS Foundation.  These models, curated to reflect the range of firm size and structures, include Seller-doer/principal business developer, Market champion (client manager lead), and Dedicated business developer.

You’ll hear from experienced practitioners using these models to drive results—and be part of facilitated roundtable discussions after each presentation to ask questions and connect with peers.