Amplify Education Program
Explore the schedule
▼ 10:30–11:30 AM
Coffee & Community: Amplify Your CRM with AI, Automation and Data-Driven Decisions | Megan Miller, CPSM
Are you struggling to make your CRM work for you and your firm? You are not alone! Join other Deltek users to learn how you can get the most from your CRM with artificial intelligence and automation so you can make better, data-driven decisions. We’ll talk about some recent enhancements to Vantagepoint CRM, share examples of powerful workflows that can save you tremendous time and highlight how AI can help your teams be more efficient and effective.
▼ 2:00–3:15 PM
Because I said I would | Alex Sheen
Alex Sheen believes that every individual has the strength to become a person of their word. In this session, Alex shares his insights and actionable ways to become better at fulfilling commitments. He inspires others to become more accountable to their promises through compelling and real-life examples from the because I said I would movement.
▼ 3:30-4:30 PM
The ROI Effect: How Data-Driven Marketing Changes the Game | Julie Huval, FSMPS, CPSM
In this interactive session, we’ll demystify marketing ROI and show you how to measure what truly drives growth. You’ll learn how to connect marketing performance to business outcomes, identify key data points, and turn insights into strategies that influence leadership and secure future investment.
Measure Twice, Market Once: Maximize Insights to Win More Work | Rohan Jawali & Tim Asimos, CPSM
In this dynamic session, Tim Asimos (Client Savvy) and Rohan Jawali (Joist AI) will show how AEC marketers can harness data and client feedback to drive more strategic decisions and deliver standout experiences. You’ll learn how to move beyond basic metrics and transform past-pursuit analysis and project insights into smarter strategies that win work and build long-term relationships.
BD Bites: 30 Snackable Strategies for Business Development Success | Samantha VanSchoick
Does business development bite? Not anymore! Whether you’re new to BD or a seasoned seller-doer, this fast-paced session delivers 30 bite-sized, actionable tips to sharpen your strategy, boost your confidence, and drive results—no fluff, just real tools that work.
The Power of the CMO: Driving Growth, Change and Innovation | | Julie Witecki, Amanda Bohnert, CPSM, & Stacy Robben, FSMPS, LEEP AP
In today’s competitive A/E/C landscape, the need for a unified marketing and business development strategy has never been greater—and the Chief Marketing Officer (CMO) is the linchpin. This forward-looking session explores the evolving role of the CMO, the challenges of decentralized efforts, and the leadership required to drive a firm’s revenue, relationships, and reputation.
Winning from Within: Account Strategy for Revenue Growth | Alyson Fieldman
In this strategic and practical session, Alyson Fieldman, Chief Growth Officer at Stambaugh Ness, shares a straightforward framework to help you uncover hidden opportunities, deepen client relationships, and drive sustainable, long-term revenue growth.
Collaboration + Connection: Encompassing Workplace Culture | Jeannine Alexander, CPSM , Briana Carter, CPSM, Donald Silwick, CF APMP, Ethan Olkovikas & Justine D'Andrea
In an increasingly connected A/E/C industry, effective collaboration doesn’t stop at state lines—or even national borders. Whether you're working with remote teammates, cross-regional offices, or international partners, navigating time zones, cultural nuances, and communication expectations is essential to delivering successful outcomes and sustaining strong team dynamics.
Navigating the Uncertain Business Environment | Barbara Stiles, FSMPS, CPSM & Scott D. Butcher, FSMPS, CPSM
As the landscape of the A/E/C industry evolves, staying informed and adaptable is critical to maintaining a competitive edge. The ability of humans to keep up with technology has already passed us by. Major demographic shifts are significantly impacting businesses - not only our firms, but also our clients. Moreover, the business environment of today has changed, and is in a constant state of flux.
▼ 8:00-9:00 AM
Mainstage keynote
Prepare to be inspired at Amplify A|E|C’s highly anticipated Main Stage presentation. This dynamic experience will feature SMPS leaders who will challenge perspectives, spark new ideas, and leave you feeling energized for the future of A/E/C.
More details will be announced soon
▼ 10:00-11:30 AM
Brand Sprint & Go-to-Market Workshop | Tom V. Silva & Tony Kempa, MBA
With the AEC industry expected to hit $10.5 trillion this year, the pressure is on for firms to sharpen their branding and go-to-market strategies. But with limited time, lean teams, and seller-doers wearing multiple hats, most firms can’t afford to spend months building a brand strategy.
The Power of Client Care Programs for Sustainable Growth | Sarah Hoff & Rebecca Lavezzary
Building enduring client relationships is paramount for sustainable growth in the Architecture, Engineering, and Construction (AEC) industry. This session delves into the transformative impact of strategic account management and client care programs, illustrating how they can elevate your firm from a mere service provider to a trusted partner.
Breaking Through: Overcoming Competition and Thriving Together in the Workplace | Jennifer M. Sukalo, MS
In the A/E/C industry, unhealthy workplace competition can hinder collaboration and growth. This session explores the root causes of such rivalry and offers actionable strategies to foster a supportive, growth-oriented culture.
Slaying Zombies: How Workplace Engagement Impacts Your Brand | Jerry C. Gennaria & Will Percy, PhD, MBA
In today's workplace, issues like disengagement, toxic dynamics, and 'quiet quitting' signal a pressing need for cultural transformation. This workshop introduces a radical yet essential idea: everyone, from the C-suite to interns, deserves to be happy at work. Happier employees are not only more productive but also more likely to deliver the brand experience your firm strives for.
Putting the "O-H!" in your Video Podcast | Josh Miles, Emily Lawrence, CDMP & Deirdre Booth, FSMPS, CPSM
Podcasting continues to thrive, with over 500 million listeners worldwide in 2025, making it a prime opportunity for firms to enhance their visibility and engagement. Whether you're contemplating a live show, a video podcast to boost your firm's profile, or an internal audio series to develop your team, it's not too late to start.
The Road to Chief: Successfully Navigating the Twists + Turns | Marilynn Stratton, CPSM, Vanessa Yust, CPSM, Robin Broder Gibson, CPSM, Sheri Johnson & Frank Lippert, FSMPS, CPSM
Embarking on a career path toward the Chief Marketing Officer (CMO) role in the Architecture, Engineering, and Construction (A/E/C) industry involves a blend of strategic planning, leadership development, and continuous learning. This panel discussion brings together seasoned CMOs to share their personal journeys, offering invaluable insights into the challenges, opportunities, and strategic decisions that led them to the top. From career pivots to leadership lessons, this session aims to equip aspiring marketing leaders with the knowledge and inspiration to chart their own paths to CMO success.
▼ 12:00-1:15 PM
SMPS Awards Luncheon
Join us in celebrating excellence in A/E/C marketing and business development at the SMPS Awards Luncheon! This special event honors the outstanding achievements of individuals and firms shaping the future of our industry. During the luncheon, we will recognize the winners of the Marketing Communication Awards, Marketing Innovation Firm of the Year, Business Developer of the Year, and Emerging Leader of the Year.
Sponsored by:
▼ 1:30-2:30 PM
Bridging the Gap: Transforming Technical Conversations into Client-Winning Collateral | Rebecca Swabey, P. Eng.
Empowering engineers with business development skills is crucial for firms aiming to strengthen client relationships and drive growth. This interactive session is tailored for marketing coordinators and business development leaders seeking effective strategies to bridge the gap between technical expertise and client engagement within their engineering teams.
Crush Your Proposal Goals: Join the Elite 25% of Marketers | Dhoreena Ventura
This session, informed by insights from OpenAsset's 2024 State of Proposals in AEC Marketing Report, will equip you with strategies to streamline your proposal processes, enhance collaboration, and leverage digital asset management tools to boost performance. Whether you're new to the field or a seasoned professional, you'll gain actionable insights to improve your proposal success rates and contribute to your firm's business development objectives.
Navigating Change in the Workplace: Beyond Storms to Rainbows and Unicorns | Hayli Morrison & Bryan Cousino
Participants will explore the psychological processes during transitions, understand leadership techniques to drive alignment and trust, and learn strategies to positively influence office culture amidst change. Through audience participation and scenario-based exercises, attendees will develop actionable plans to address various change situations, ensuring their teams and organizations emerge stronger and more resilient.
Practical Strategies for Unlocking Team Potential with Psychological Safety | Marne Maykowskyj, MSOD, CVS
In the high-pressure world of the Architecture, Engineering, and Construction (AEC) industry, traditional approaches often emphasize relentless workloads and rapid project delivery. This environment can lead to exhaustion, frustration, and burnout among professionals. However, fostering psychological safety—a culture where individuals feel safe to express ideas, take risks, and acknowledge mistakes without fear of retribution—offers a transformative path forward. Such an environment not only enhances innovation and performance but also strengthens team connections and engagement.
Swipe Right: How to Be the Ultimate Pursuit Partner | Amy Cuddy, CPSM & Abby Harrington
Navigating the complexities of teaming partnerships in the AEC industry can often feel akin to modern dating—full of blind dates and arranged marriages with uncertain outcomes. This engaging session draws parallels between the two, offering insights into managing partnership dynamics effectively. Attendees will learn strategies for orchestrating large pursuit teams, leveraging collaboration tools to enhance relationships, and identifying key indicators of successful partnerships.
▼ 2:45-3:45 PM
Beyond the List: Building Real Relationships in Business Development | Skot Waldron
This session delves into the essence of relational intelligence, equipping professionals with actionable strategies to transform casual contacts into meaningful, enduring partnerships. By integrating insights from behavioral psychology and utilizing straightforward tools, attendees will learn to deepen their networks authentically, moving beyond transactional interactions to build trust and drive business success.
In the Shadow of Your Strategic Plan. Shining a Light on the Disconnect Between Ambition and Reality | Allison Tivnon, MS
The strategic plan—often referred to as the “groundhog” of the consulting world—frequently resurfaces only to disappear beneath the surface once more. But what if this underutilized document holds the key to your firm’s future success? In this interactive session, we’ll uncover the surprisingly simple yet powerful tactics to help your leadership team bring their vision to life in a way that is actionable, measurable, and embraced across all levels of the organization.
Marketing the Association Way: Your Backstage Pass to Industry Influence | GinaRenee Autrey
Ever wonder how certain firms don’t just show up in industry conversations but actually lead them? It’s not just about flashy campaigns—it’s about smart, strategic collaboration. In this session, discover how to turn your industry association involvement into a powerful brand-building engine. Learn how Kleinschmidt Associates shifted from passive participant to industry influencer—and how you can do the same, no matter your team size or budget.
Next-Gen AI: Redefining Possibilities for Marketing and Beyond | Frank Lazaro
Artificial intelligence is no longer just about efficiency—it’s about reimagining what’s possible. In this forward-looking session, we’ll explore the next generation of AI tools and technologies shaping the future of marketing and the AEC Industry. From agentic AI systems capable of autonomous decision-making to innovative use cases in research, personalization, and optimization, attendees will discover how to move beyond the status quo and unlock untapped potential.
Redefining AEC Success: Insights from the State of AEC Marketing Report | Derek Ries
Today’s AEC landscape is prompting leaders at every level—CEOs, principals, directors of marketing, directors of business development, and innovation champions alike—to rethink their approach to marketing, proposals, and bids. Drawing on findings from OpenAsset’s State of AEC Marketing Report, which compiles survey data from over 900 AEC professionals, this session reveals how firms today use data-driven strategies to overcome resource constraints, enhance team efficiency, and ultimately win more business.
Time, Talent and Technology: Proposals in the Age of AI | Nilesh Bansal, PhD
As AI transforms the AEC proposal process, marketing teams are facing more than just new tools—they’re facing a new way of working. This session dives into how emerging technologies are streamlining proposal development, shifting team structures, and redefining career paths within the marketing function. But while automation plays a growing role, people remain the differentiators in winning work.
▼ 4:00-5:00 PM
Better Experiences by Design – Branding Strategies to Attract & Retain Top Talent | Katie Wright McElroy, Susan Quinn & Erin Ward-McCarty
In today’s competitive AEC environment, attracting and retaining top talent requires more than a great job posting—it takes a compelling employer brand. Your brand isn’t just what clients see; it’s also the experience you create for your people. From culture to digital presence, how your firm shows up as an employer has a direct impact on recruitment, retention, and long-term success.
Empowered Teams, Inclusive Culture: How to Build a Workplace that Works | Katrina Kibben
Building an inclusive and positive workplace culture isn’t just about policies—it’s about daily interactions, leadership behavior at every level, and creating a sense of belonging for all employees. In this interactive roundtable discussion, we’ll talk about real-world challenges and strategies for fostering an environment where people feel valued, heard, and empowered to do their best work. This session is designed for people who want to make work a place where anyone can thrive.
Igniting the Vital Spark: Authentic Leadership Development | Marcia L. Alvarado, P.E.
Technical skills may get the job done—but it’s authentic vitality that drives lasting success. In this session, we’ll explore how cultivating passion, emotional intelligence, and self-awareness can transform your succession planning strategy and empower the next generation of leaders in the AEC industry.
Marketing for One: Cooking Up Success as a Solo Marketer | Dana Williams, CPSM
Running a marketing department of one in the A/E/C world can feel like being a chef, server, and dishwasher all at once—juggling deadlines, requests, and strategy with no one to hand off the spatula. This session is made for solo marketers looking to bring order to the chaos without burning out. With a fun, food-themed twist, you’ll learn how to prioritize what matters most, use AI and automation as your sous-chef, and set boundaries that keep your workload—and your sanity—in check.
Small Marketing Team Symposium: You Are Not Alone! | Amy Cuddy, CPSM
Small-team marketers unite! Join in an intimate discussion among small AEC marketing teams to share common experiences, challenges, and triumphs as you navigate the unique landscape of marketing, communications and BD in our industry.
▼ 7:00-10:00 PM
Themed networking experience
Join us for an unforgettable evening of networking, entertainment, and fun at Amplify A|E|C’s Themed Networking Experience from 7:00–10:00 PM! Step into a vibrant atmosphere designed to spark connections, inspire conversations, and create lasting memories with fellow A/E/C professionals.
▼ 8:00-9:00 AM
Navigating the Unknown: Leadership Lessons from Van Life | Katrina Kibben
In today’s fast-paced, ever-evolving work environment, leadership isn’t just about driving outcomes—it’s about guiding people through uncertainty, change, and growth. In this session, based on lessons from their book This Was All an Accident, Kat Kibben will show you how the freeing and challenging experience of van life offers profound insights into leadership at every level.
▼ 9:30-11:00 AM
Differentiating Your Differentiators: Igniting the Power of Persuasive Presentations | Jenifer Bertz & Diane Rutledge
Want to turn your next pitch into a performance that wins work? In this fast-paced, hands-on workshop, marketing professionals will learn how to transform standard proposals into persuasive presentations through the power trio of storytelling, striking visuals, and confident delivery. Led by industry experts Diane Rutledge and Jenifer Bertz, this session blends Diane’s 3C’s of brand positioning with Jenifer’s energetic presentation coaching to help you captivate any audience and communicate what makes your firm unforgettable.
Sketchnoting for Team and Client Conversations | Cathy Hutchison, CPSM - AVP
In a fast-moving AEC world, clear and engaging communication is everything. Enter sketchnoting—a dynamic form of visual note-taking that helps you quickly capture ideas, clarify complex topics, and lead more productive team and client conversations. In this hands-on workshop, you’ll learn the fundamentals of sketchnoting and how to use it to synthesize information on the fly, highlight key messages, and visually communicate ideas that stick.
The Baker’s Dozen: Leading Marketing/BD Teams through 13 Key Challenges | Barbara Shuck, FSMPS, CPSM & Craig Park, FSMPS, Assoc. AIA
A/E/C marketing is not for the faint of heart—it’s fast-paced, high-pressure, and constantly evolving. From burnout and collaboration hurdles to digital transformation and client demands, today’s marketing and BD professionals face complex, career-defining challenges. In this energizing session, industry leaders Barbara Shuck and Craig Park unveil a "Baker’s Dozen" of leadership best practices tailored to help you meet 13 of the most pressing issues head-on.
The Role of Marketing and Corporate Communication in a Private Equity-Fueled Consolidation Environment | JamieClaire Kiser
In this timely session, attendees will explore the evolving role of marketing and communications in a private equity-fueled environment. You’ll unpack what’s really driving PE investment, how these firms differ from traditional acquirers, and why strong internal and external communication strategies are critical to preserving value, minimizing disruption, and guiding successful integration. Learn how marketers can serve as strategic operators—developing messaging, surfacing opportunities, and shaping the narrative of change across teams, brands, and markets.
▼ 11:15 AM-12:15 PM
Crisis Ready: Effective Crisis Management Strategies for the AEC Industry | Kelly Sternberg, FSMPS, CPSM & Eric Fish
When a crisis strikes—whether it’s a jobsite safety incident or a brand reputation emergency—your firm’s response can define its future. In this session, leaders from Barton Malow will share proven strategies for navigating high-stakes scenarios with clarity, confidence, and compassion. You’ll learn how to build a comprehensive crisis response plan tailored to the AEC industry, complete with key components like forecasting, team roles, communication workflows, and client alignment.
Embracing Change: Achieve Your Goal | Jennifer Nix McGerald, CPSM
In today’s fast-paced world, navigating change is no longer optional—it’s essential. But real change doesn’t start with a plan; it starts with people. This engaging session explores the emotional and strategic sides of change, using the timeless themes of David Bowie’s iconic song “Changes” as a lens for understanding how transformation impacts individuals and organizations alike.
Influence Is Power | Skot Waldron
What if resistance in the workplace wasn’t something to overcome—but an opportunity to lead better? In this powerful and practical session, Steve Anderson, PhD, and Matthew Danis, MBA, CPSM, will challenge traditional thinking about employee engagement. Drawing from Dr. Anderson’s book Embracing Rebellion, you'll learn why some of the most impactful leaders don’t fight resistance—they collaborate with it.
Embracing Rebellion: Engaging you Workforce through Effective Communication | Matthew Danis, MBA & Steve Anderson, PhD
What if resistance in the workplace wasn’t something to overcome—but an opportunity to lead better? In this powerful and practical session, Steve Anderson, PhD, and Matthew Danis, MBA, CPSM, will challenge traditional thinking about employee engagement. Drawing from Dr. Anderson’s book Embracing Rebellion, you'll learn why some of the most impactful leaders don’t fight resistance—they collaborate with it.
▼ 12:30-1:45 PM
Mainstage Keynote
Prepare to be inspired at Amplify A|E|C’s highly anticipated Main Stage Keynote! This dynamic session will feature an industry thought leader who will challenge perspectives, spark new ideas, and leave you feeling energized for the future of A/E/C.
Our keynote speaker—to be announced soon—will bring fresh insights, actionable strategies, and an unforgettable message designed to empower marketers, business developers, and firm leaders alike.
