Wednesday, August 6, 2025 | AMPLIFY
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7:30 AM – 4:00 PM EST
Registration
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8:00 AM – 11:00 AM EST
Business Development Symposium (Pre-Conference)*
*Participants can register for this pre-conference session as a separately ticketed event or purchase on top of their full-conference experience.
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11:00 AM – 1:30 PM EST
SMPS Foundation Industry Roundtable
This session is designed for individuals with more than 10 years of experience leading teams and defining strategy within the C-Suite of their firms.
*This is a separately ticketed event not included in the standard conference registration.
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12:00 PM – 1:30 PM EST
Amplify Everything - First Timers Experience*
Join us for an exciting and welcoming First-Timers session at the SMPS Amplify A|E|C Conference! This fun-filled kickoff is designed to help you dive right into the conference experience, with a friendly atmosphere to make new connections. You'll get tips on navigating the conference, using the conference app, and making the most of your time here. Don’t miss this opportunity to start your conference journey on a high note and make the most of SMPS Amplify AEC!
*All first-time conference attendees invited.
2019-01-01
2:00 PM – 3:15 PM EST
Mainstage Experience – Welcome to Amplify A|E|C Opening Program and Keynote
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3:30 PM – 4:30 PM EST
Concurrent Breakout Sessions
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5:00 PM – 6:30 PM EST
Amplify A|E|C Welcome Reception
Networking Lounge/Exhibit Hall
Thursday, August 7, 2025 | INNOVATE
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7:00 AM – 6:00 PM EST
Registration
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8:15 AM – 9:30 AM EST
Mainstage Experience - Amplifying Leadership
Recognitions + Keynote Experience
CPSMs, SMPS Fellows, Chapter President of the Year and Weld Coxe Marketing Achievement Award
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10:00 AM – 11:30 AM EST
Concurrent Workshop Sessions
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NOON – 1:15 PM EST
Mainstage Experience - SMPS Awards Luncheon
MCA Awards, Emerging Leader of the Year, Business Developer of the Year, and Marketing Innovation Firm of the Year Recognitions
Doors open at 11:45am
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1:30 PM – 2:30 PM EST
Concurrent Breakout Sessions
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2:45 PM – 3:45 PM EST
Concurrent Breakout Sessions
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2:45 PM – 3:45 PM EST
Concurrent Campfire Sessions
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5:00 PM – 7:00 PM EST
Dinner On Your Own
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7:00 PM – 10:00 PM EST
Conference Networking Experience - Network with colleagues during this new gamified experience. Lite bites and cocktails will be served.
Friday, August 8, 2025 | ACTIVATE
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7:30 AM – 3:00 PM EST
Registration
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8:00 AM – 9:00 AM EST
Mainstage Experience
Doors open at 7:45am
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9:30 AM – 11:00 AM EST
Concurrent Workshop Sessions
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11:15 AM - 12:15 PM EST
Concurrent Breakout Sessions
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12:30 PM – 2:00 PM EST
Mainstage Experience | Lunch + Closing Keynote
Doors open at 12:00pm
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That’s All Folks! See you at Amplify A|E|C 2026!