Education

AI is becoming the front door to discovery. Prospects are asking ChatGPT, Gemini, and Claude who to hire and what to do next, and the answers they get are shaped by what those systems can clearly understand and confidently cite. In this workshop, we’ll cover the two things that matter most for being surfaced in AI-driven research: (1) making your website easy for answer engines to interpret without guessing, and (2) writing service and FAQ content in a citation-ready structure that AI can lift accurately. Attendees will walk through a simple diagnostic, see examples of what “extractable” structure looks like, and leave with a practical checklist plus templates they can apply immediately.