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Education


PRESENTERS
Courtney Messick, CPSM
Senior Marketing Manager
WSP
Stephanie Murdoch, CPSM
Marketing Director, Mid-Atlantic Region
WSP

WORKSHOP | WEDNESDAY, 10:00 - 11:15 AM PDT

Understanding the Essentials of Color Team Reviews

Color team reviews are essential to winning work, but their success depends on more than simply scheduling meetings and collecting comments. This session provides a practical, end-to-end framework for planning, facilitating, and executing effective color reviews that improve proposal quality, ensure compliance, and drive better outcomes. Drawing from real-world scenarios, participants will learn how to select the right reviewers, align review timing with proposal complexity, and avoid common pitfalls such as insufficient planning, unclear roles, lack of structure, and weak accountability. Attendees will gain actionable strategies to lead confident, productive reviews that move teams from reactive feedback to intentional, winning proposal decisions.

Learner outcomes
  1. Plan and structure color team reviews based on RFx complexity, timing, and proposal objectives to improve efficiency and effectiveness.
  2. Facilitate productive review meetings by engaging the right participants, setting clear expectations, and managing feedback with confidence and empathy.
  3. Apply accountability and follow-through practices that ensure review feedback is implemented, compliance is maintained, and proposal quality improves from draft to draft.