Education

This session examines the core business functions that underpin successful AEC firms and the leadership insight marketing and business development professionals need to advance into executive or ownership roles. Designed for professionals looking to deepen their business acumen, the session explores how finance, accounting, HR, risk management, and operations influence strategy, profitability, and long-term sustainability. Attendees will gain practical perspective on essential concepts such as cash flow, revenue recognition, insurance, and mergers and acquisitions, and learn how these elements connect to daily marketing and BD responsibilities. Participants will leave with a clearer understanding of how firms truly operate and a stronger foundation for positioning themselves as informed, credible leaders within their organizations.