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Education
Workshop session
CX Mini Bootcamp: Building Client Experience Leadership in AEC
This session examines Client Experience (CX) as a critical growth strategy for AEC firms looking to build loyalty, drive repeat business, and differentiate in competitive markets. Designed for marketing, business development, and emerging leaders, the session explores what CX truly means in an AEC context and why many firms struggle to define, measure, and implement it effectively. Attendees will learn how to assess their firm’s current CX approach using the CX Maturity Model and gain practical guidance for positioning CX as a driver of retention and growth. Participants will leave with actionable tools, including a CX Charter, and the confidence to lead meaningful CX initiatives within their firms.
Learner outcomes
- Discover actionable tactics for developing a client experience program at their firm: the resources, people, and tools needed for success.
- Chart strategies for gaining firm buy-in and overcoming objections from key stakeholders and decision-makers to launch a CX initiative.
- Document how to prove the ROI of a client experience initiative to gain more resources and continue to grow not only the CX program but firm revenue.