Education

This session examines how AEC marketing leaders can demonstrate the business value of proposal operations and build stronger cases for investment in resources, technology, and staffing. Designed for professionals responsible for proposal strategy and performance, the session explores how to measure proposal ROI, assess efficiency, and translate data into leadership-ready insights. Attendees will gain practical frameworks and tools, including guidance on building a Proposal Performance Dashboard, to help move proposal management from reactive to strategic. Participants will leave with the clarity and confidence to advocate for smarter investment and position marketing as a revenue-driving partner within their firm.