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Education

PRESENTER
Margaret Winch
President
Communication Resources Northwest, LLC
Linkedin

WORKSHOP | TUESDAY, 10:15 - 11:30 AM PDT

Navigating Change in Short-List Interviews

This session examines how changes in project delivery, client expectations, AI tools, and competition have reshaped shortlist interviews in the AEC industry. Designed for marketing professionals who coach pursuit teams, the session explores emerging interview formats such as workshops, scenario-based exercises, and tightly timed Q&A, and what it takes to succeed in these environments. Attendees will learn strategies for preparing and coaching technical teams beyond traditional public speaking, with a focus on facilitation, critical thinking, and interpersonal communication. Participants will leave with practical approaches and proven processes to build confidence, improve performance under pressure, and increase win rates in today’s evolving interview landscape.

Learner outcomes
  1. Identify how and why AEC interview formats have changed, including the skills and behaviors clients now expect in workshops, scenario-based interviews, and timed Q&A environments.
  2. Apply coaching strategies to prepare technical teams for high-pressure, interactive interview settings that require facilitation, adaptability, and critical thinking.
  3. Implement practical preparation and rehearsal techniques that improve team confidence, collaboration, and overall interview performance.