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Our Mission: Delivering Intelligence and Insights for Growth
The SMPS Foundation, is dedicated to equipping professionals and leaders with the intelligence and insights needed to navigate the evolving landscape of trends, change, and business evolution in the competitive architecture, engineering, and construction (AEC) industry. Our vision is clear: to catalyze AEC business growth through actionable insights that not only inform but inspire.
Be a Part of the Conversation
Join us for the inaugural Emerging Trends in A/E/C Marketing and Business Development Roundtable
While we crossed our fingers and hoped that a market U-turn would take us back to anything resembling pre-pandemic conditions, the last year has proven that’s just wishful thinking. Not only is it clear that business will continue to change, the factors influencing our work continue to expand exponentially. Talent, technology, sustainability, inflation, legislation and client expectations all add up to more than a simple change management plan can address. These troubling friction points and growing pains affect every firm no matter your size or where you do business.
As leaders, how can we take inventory of the difficult decisions we face and give them any sense of priority?
The SMPS Foundation assembles the best minds in the A/E/C industry to provide insights on the future of marketing and business development. We invite firm leaders to join the SMPS Foundation and colleagues to dive into the latest trends, opportunities and challenges that face our industry. This roundtable will provide opportunities for robust discussion and the space to exchange ideas on the most crucial issues that will shape the A/E/C industry over the next 12-24 months.
Your participation and insights will be key to shaping the SMPS Foundation’s 2024-2025 research and educational initiatives, as well as the A/E/C industry as a whole.
![Carla Johnson headshot Carla Johnson headshot](https://www.amplifyaec.org/wp-content/uploads/2024/06/Carla-Johnson-headshot.png)
Carla Johnson | Thought Leader
![Cathy headshot Cathy headshot](https://www.amplifyaec.org/wp-content/uploads/2024/06/Cathy-headshot.png)
Cathy Hutchison, CPSM | Visual Sketch Artist
Sell, Do, Win: Engaging Staff to Win More Work
Don't miss the chance to hear the latest research from the SMPS Foundation - Join us in being the first to hear about the SMPS Foundation's latest publication, Sell, Do, Win Business. A Report on How A/E/C Firms Are Using Staff to Win More Work. This new version of the popular Foundation publication, prepared in partnership with Stambaugh Ness, provides insights and an update using research from a 2024 survey into how firms engage clients and attempt to win work. In this session, we will provide some key findings and statistics of how firms approach, structure, and support business development efforts.
Full conference attendees have the opportunity to attend this breakout session on Friday, July 26th at 9:30 AM in Salt Lake D.
![Kevin headshot Kevin headshot](https://www.amplifyaec.org/wp-content/uploads/2024/06/Kevin-headshot.png)
Kevin Hebblethwaite, FSMPS, CPSM
![Fawn headshot Fawn headshot](https://www.amplifyaec.org/wp-content/uploads/2024/06/Fawn-headshot.png)
Fawn Radmanich, FSMPS, CPSM
Transform Today, Create Tomorrow
This year at Amplify A|E|C 2024, we are setting an ambitious goal to raise $5,000 to support the Foundations mission. Every dollar raised will contribute to providing indispensable resources that drive industry growth and innovation. Join us in making a significant impact with a simple act of giving.
Together, We Amplify.