Our Mission: Delivering Intelligence and Insights for Growth
The SMPS Foundation, is dedicated to equipping professionals and leaders with the intelligence and insights needed to navigate the evolving landscape of trends, change, and business evolution in the competitive architecture, engineering, and construction (AEC) industry. Our vision is clear: to catalyze AEC business growth through actionable insights that not only inform but inspire.
Be a Part of the Conversation
Join us for the inaugural Emerging Trends in A/E/C Marketing and Business Development Roundtable
While we crossed our fingers and hoped that a market U-turn would take us back to anything resembling pre-pandemic conditions, the last year has proven that’s just wishful thinking. Not only is it clear that business will continue to change, the factors influencing our work continue to expand exponentially. Talent, technology, sustainability, inflation, legislation and client expectations all add up to more than a simple change management plan can address. These troubling friction points and growing pains affect every firm no matter your size or where you do business.
As leaders, how can we take inventory of the difficult decisions we face and give them any sense of priority?
The SMPS Foundation assembles the best minds in the A/E/C industry to provide insights on the future of marketing and business development. We invite firm leaders to join the SMPS Foundation and colleagues to dive into the latest trends, opportunities and challenges that face our industry. This roundtable will provide opportunities for robust discussion and the space to exchange ideas on the most crucial issues that will shape the A/E/C industry over the next 12-24 months.
Your participation and insights will be key to shaping the SMPS Foundation’s 2024-2025 research and educational initiatives, as well as the A/E/C industry as a whole.
Carla Johnson | Thought Leader
About Carla Johnson
Companies that buck the status quo redefine what innovation means. Carla Johnson’s spent decades working with leaders, researching and writing books to teach people how to make innovation everybody’s business. By fusing visionary creativity with pragmatic innovation strategies, Carla helps create cultures that welcome offbeat perspectives while also experiencing unprecedented growth and alignment.
Cathy Hutchison, CPSM | Visual Sketch Artist
About Cathy Hutchison, CPSM
Cathy Hutchison, CPSM has over 25 years' experience marketing engineering services by positioning experts as thought leaders in their field. She began her career as the digital world was emerging and learned to leverage online strategies through real-time market feedback. She leads digital marketing for Salas O'Brien—one of North America's most respected multi-disciplinary EA firms.
Cathy regularly uses sketchnotes to communicate concepts and provides graphic facilitation for events and client meetings. She will be scribing the SMPS Foundation Industry Roundtable, Emerging Trends in A/E/C Marketing and Business Development at Amplify this year in Salt Lake City.
Please let me know if you need something different.
Sell, Do, Win: Engaging Staff to Win More Work
Don't miss the chance to hear the latest research from the SMPS Foundation - Join us in being the first to hear about the SMPS Foundation's latest publication, Sell, Do, Win Business. A Report on How A/E/C Firms Are Using Staff to Win More Work. This new version of the popular Foundation publication, prepared in partnership with Stambaugh Ness, provides insights and an update using research from a 2024 survey into how firms engage clients and attempt to win work. In this session, we will provide some key findings and statistics of how firms approach, structure, and support business development efforts.
Full conference attendees have the opportunity to attend this breakout session on Friday, July 26th at 9:30 AM in Salt Lake D.
Kevin Hebblethwaite, FSMPS, CPSM
About Kevin Hebblethwaite, FSMPS, CPSM
Kevin is passionate about success and client engagement in professional services. He’s in his third decade of building connections amongst people, process and technology to help grow firms. With experience in advanced integrated technology, general management, and business strategy, Kevin loves seeing results in the form of financial growth, improved client acquisition and retention, streamlined professional service management, and centralization of mission critical information. As Director of Business Development and an owner at Stambaugh Ness, Kevin develops long-term client partnerships through tailored solutions in strategy, technology, accounting, tax, ownership and workforce. While Kevin has had external advisor roles since 2010, he was previously President of an engineering consulting firm focused on technology solutions for the built environment. Kevin is a long-time member of SMPS Atlanta, where he’s served as Chapter President, Treasurer and Programs Chair. He served on the Society Headquarters' Board of Directors from 2009-2014 and as President 2012-2013. When the day job is done, Kevin is an active professional musician on bass, keyboard, drums, and percussion.
Fawn Radmanich, FSMPS, CPSM
About Fawn Radmanich, FSMPS, CPSM
Fawn Radmanich, FSMPS, CPSM is a Strategic Pursuit Leader for Stantec’s Water Strategic Pursuits Team. A 25-year A/E/C industry veteran, she is a roll-up-her-sleeves strategist that plays in everybody’s sandbox with a focus on solving the most complex and interesting challenges. Her expertise includes working with teams to win multi-million- and billion-dollar design and construction projects, developing opportunities for brand impact for individuals and organizations, and finding ways to foster employee engagement and belonging. Fawn is a SMPS Fellow, SMPS Foundation Trustee, a published author, and frequent presenter with an intentional focus on planning and strategic thinking. Rooted in her innate belief in the strategic nature of all people, Fawn brings a unique perspective to strategic thinking that builds on the capabilities of others and recognizing that we are stronger together.
Transform Today, Create Tomorrow
This year at Amplify A|E|C 2024, we are setting an ambitious goal to raise $5,000 to support the Foundations mission. Every dollar raised will contribute to providing indispensable resources that drive industry growth and innovation. Join us in making a significant impact with a simple act of giving.
Together, We Amplify.
HQ Staff
Chief Executive Officer
Deputy Chief Executive Officer