Education

In AEC firms, marketers work at the intersection of creativity, deadlines, and structure, often collaborating with teams that approach work very differently. This keynote challenges the common narrative around procrastination and productivity, showing how different work styles, when understood and communicated, can strengthen trust, collaboration, and results. Participants will explore a simple framework for identifying their own work style, reducing internal judgment, and navigating cross-functional dynamics with greater clarity. Attendees will leave with practical tools to own how they work, improve relationships across departments, and position marketing as a strategic partner rather than a last-minute responder.