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Education

PRESENTERS
Deirdre M. Booth, FSMPS, CPSM
President + Lead Strategist
TankGirl Marketing
Linkedin
Emilie Austin
Director of Trainings + Marketing Strategist
TankGirl Marketing
Linkedin

ROUNDTABLE | TUESDAY, 4:15 - 5:15 PM PDT

Trendjacking the Moment: TSwift, the Louvre Heist & A/E/C Marketing

This session examines how A/E/C marketers can leverage cultural moments and timely trends to build visibility and relevance without sacrificing credibility. Designed for marketing professionals navigating fast-moving digital landscapes, the session explores what makes trendjacking effective, how to assess cultural and brand fit, and when participation adds value versus risk. Through real-world examples, including viral brand moments from consumer and industrial sectors, attendees will learn how audience psychology, speed, and authenticity drive impact. Participants will leave with practical frameworks and tools to create agile, on-message engagement that helps their firms stay memorable and competitive in a rapidly changing marketplace.

Learner outcomes
  1. Evaluate whether a cultural trend aligns with their firm’s brand, audience, and professional standards.
  2. Apply a structured framework to develop timely, authentic trendjacking ideas that support brand visibility and engagement.
  3. Design a rapid-response workflow that enables agile marketing while maintaining quality and credibility.