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Education




PRESENTERS
Julie Shaffer, FSMPS, CPSM
Owner | Creative Director
Shaffer Creative, LLC
CJ Teeter
Product Marketing Manager
OpenAsset

PRE-CONFERENCE EVENT | MONDAY, 12:00 - 1:30 PM PDT

OpenAsset + InDesign Workshop with Special Guest Julie Shaffer

1.5 CEUs

You’re busy hunting down assets, verifying data, and building resumes – and there’s rarely time left for the creative work that actually wins pursuits. This workshop is built to give you some of that time back.

CJ Teeter, Product Marketing Manager at OpenAsset, will walk through what’s new across Shred and OpenAsset DAM – not a feature dump, but a look at the real problems these updates solve and what they mean for your day-to-day. You’ll get an inside look at exciting new features & workflows, including:

  • Customized Go/No Go: Make faster, more confident pursuit decisions
  • AI Writer: Get a head start on proposal content, grounded in your own past work
  • New & Improved AI Chat: Surface answers and assets faster than ever
  • InDesign integration: See how AEC marketers can get content out of Shred & into InDesign.
  • A deeper Shred + DAM connection: Experience AI-recommended DAM projects inside Shred, and sending proposal text straight to DAM


From there, you’ll dive into a hands-on InDesign and Adobe Express session with Adobe Community Expert and Owner of Shaffer Creative, Julie Shaffer. Bring your laptop – you’ll follow along in a real InDesign file, get assets from Adobe Express, and walk away with the latest tips & tricks you can use on your very next proposal.

And because good work deserves good food, lunch is on us! Come early to grab a delicious catered meal as you take your seat.

Whether you’re a Shred user, an OpenAsset DAM user, or both, this workshop is designed to help you spend less time on the busywork and more time on the work that matters. Free to attend, and open to all Shred and OpenAsset DAM customers (and prospective customers!).