Education

The AEC industry has long relied on established models of growth, client engagement, and brand building; however, the pace of change in technology, talent, and client expectations is accelerating. Senior marketing leaders are uniquely positioned to help their firms adapt, but leading transformation in a traditional setting requires more than just new tactics; it demands new mindsets. This session explores how marketing leaders can shift from functional experts to enterprise change agents, fostering curiosity, adaptability, and resilience within their teams and across the organization. We’ll discuss practical strategies for shifting perceptions, influencing without formal authority, and creating momentum amid uncertainty. Attendees will leave with actionable insights to help their firms meet tomorrow’s challenges, not just market today’s services.