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Explore the schedule

Take a closer look at the Pinnacle Experience education schedule at Amplify A|E|C and start shaping your conference experience. From pre-conference learning through the full program lineup, this preview highlights what’s planned across each day.

Session timing and placements are subject to change
All dates and times below are in Pacific Daylight Time (PDT)

  • *There is no dedicated Pinnacle Experience education on Monday, and attendees are encouraged to take advantage of the breakout sessions listed below

9:00 – 10:30 AM

Fellows Forum

  • This session is only for SMPS Fellows

10:00 – 11:30 AM

Work Smarter, Win More: AI-Powered BD & Marketing in Vantagepoint

Sponsored by:

11:00 AM – 1:30 PM

Emerging Trends Roundtable

Powered by:

12:00 – 1:00 PM

First Timer’s Experience

  • Julie Kost, FSMPS, CPSM | Russell Pollard, MBA

12:00 – 1:30 PM

OpenAsset + InDesign Workshop with Special Guest Julie Shaffer

  • Julie Shaffer, FSMPS, CPSM | CJ Teeter

Sponsored by: 

2:00 – 3:15 PM

MAINSTAGE EXPERIENCE

Opening Keynote: For The Culture

  • Dr. Marcus Collins

3:15 – 4:00 PM

NETWORKING BREAK

4:00 – 5:00 PM

BREAKOUTS

Authority, Culture, and You: Navigating Power Distance at Work

  • Janki N. DePalma, FSMPS, CPSM, LEED AP

B2C to AEC: Consumer Brand Habits Every AEC Marketer Should Adopt

  • Tim Asimos, CPSM

Data Mirrors Culture: Behind Every Metric is a Human

  • Courtney Kearney, CPSM

How Solo Marketers Scale Impact Without Scaling Staff: The Solo Marketer Grand Prix

  • Carissa Newton, MBA, PCM
Reading the Market: Economic Trends Shaping A/E/C
  • Macrina Wilkins

Resilience in Uncertain Times: C-Suite Perspectives

  • Chad Heimbigner | Russ Sanford, FSMPS, CPSM | Benjamin Sawa, FSMPS, CPSM, PMP | Marilynn Stratton, CPSM | Scott Wallington

5:30 – 7:00 PM

AMPLIFY A|E|C WELCOME RECEPTION

Sponsored by:

7:00 PM

DINNER ON YOUR OWN

7:30 – 8:30 AM

BREAKFAST
  • Breakfast provided

8:45 – 10:00 AM

MAINSTAGE EXPERIENCE
  • SMPS Foundation & Recognition Celebration

10:15 – 11:30 AM

The Transformation Imperative: How Marketing Leaders Shape What’s Next

  • Elise Mitchell
Amplify A|E|C Workshops & MLIVES

11:30AM – 12:00PM

NETWORKING BREAK

12:00 – 1:15 PM

SMPS AWARDS LUNCHEON
  • Lunch provided

Sponsored by:

1:30 – 2:30 PM

Designing the Growth Engine: Where Marketing, Operations, and Strategy Converge

  • Tisha Overman | Benjamin Sawa, FSMPS, CPSM, PMP | Ellen Gracyalny Slattery
Amplify A|E|C Breakouts

2:30 – 3:00 PM

NETWORKING BREAK

3:00 – 5:15 PM

Smarter, Faster, Sharper: Harnessing AI as Your Strategic Advantage

  • Daniel Beecham | Dr. Andrew Nathaniel Forde | Rob Sayre | Andy Thul
Amplify A|E|C Breakouts

4:15 – 5:15 PM

Amplify A|E|C Roundtables

5:30 – 7:30 PM

DINNER ON YOUR OWN

7:30 – 10:00 PM

THEMED NETWORKING EXPERIENCE

7:30 – 8:30 AM

BREAKFAST
  • Breakfast provided

8:30 – 9:30 AM

MAINSTAGE EXPERIENCE

MAX Mainstage: The Long Game

  • Leah Boltz, FSMPS, CPSM | Craig Galati, FAIA, FSMPS, CPSM | Chris Martinez

9:30 – 10:00 AM

NETWORKING BREAK

10:00 – 11:15 AM

Built for What’s Next: Cultivating Curious Teams in a Changing World

  • Amy Eliza Wong
Amplify A|E|C Workshops & MLIVES

11:15 – 11:30 AM

BREAK

11:30AM – 12:30PM

The Reinvention Economy: Lessons from Las Vegas on Leading Through Change

  • Kate Wik
Amplify A|E|C Breakouts

12:30 – 1:00 PM

Closing & Wrap-Up

1:15 – 2:30 PM

MAINSTAGE EXPERIENCE

Closing Keynote: Make it Count: How to Prepare for the Moments that Change Everything

  • Jon Carmichael