Amplify Learning Tracks
Explore Sessions by Learning Track
Looking to focus your Amplify A|E|C experience? Use this page to browse all sessions by learning track—Marketing, Business Development, or Both. Whether you’re sharpening strategic skills, deepening your BD expertise, or doing a little of both, this tool helps you quickly find the sessions most relevant to your role and goals.
| Date | StartTime | EndTime | Presentation Title | Speakers | Track | Discipline |
|---|---|---|---|---|---|---|
| Wed, Aug 6 | 8:00 AM | 11:00 AM | Business Development Symposium | Business Development | Business Development | |
| Wed, Aug 6 | 2:00 PM | 3:15 PM | Because I said I would | Alex Sheen | Relationships and Influence | Marketing/Business Development |
| Weg, Aug 6 | 3:30 PM | 4:30 PM | Collaboration + Connection: Encompassing Workplace Culture | Jeannine Alexander, CPSM, Briana Carter, CPSM, Donald Silwick, CF APMP, Ethan Olkovikas & Justine D'Andrea | The Human Experience in Business | Marketing/Business Development |
| Weg, Aug 6 | 3:30 PM | 4:30 PM | BD Bites: 30 Snackable Strategies for Business Development Success | Samantha VanSchoick | Relationships and Influence | Business Development |
| Weg, Aug 6 | 3:30 PM | 4:30 PM | Winning from Within: Account Strategy for Revenue Growth | Alyson Fieldman | Strategy and Leadership | Business Development |
| Weg, Aug 6 | 3:30 PM | 4:30 PM | The Power of the CMO: Driving Growth, Change and Innovation | Julie Witecki, Amanda Bohnert, CPSM, & Stacy Robben, FSMPS, LEEP AP | Strategy and Leadership | Marketing/Business Development |
| Weg, Aug 6 | 3:30 PM | 4:30 PM | The ROI Effect: How Data-Driven Marketing Changes the Game | Julie Huval, FSMPS CPSM | Business Acumen and Entreprenuership | Business Development |
| Weg, Aug 6 | 3:30 PM | 4:30 PM | Measure Twice, Market Once: Maximize Insights to Win More Work | Rohan Jawali & Tim Asimos, CPSM | Technological Advancement and Evolution | Business Development |
| Thurs, Aug 7 | 10:00 AM | 11:30 AM | Brand Sprint & Go-to-Market Workshop | Tom Silva & Tony Kempa, MBA | Strategy and Leadership | Marketing/Business Development |
| Thurs, Aug 7 | 10:00 AM | 11:30 AM | The Power of Client Care Programs for Sustainable Growth | Sarah Hoff & Rebbca Lavezzary | Relationships and Influence | Business Development |
| Thurs, Aug 7 | 10:00 AM | 11:30 AM | Putting the "O-H!" in your Video Podcast | Josh Miles, Emily Lawrence CDMP & Deirdre Booth, FSMPS, CPSM | Storytelling and Messaging | Marketing |
| Thurs, Aug 7 | 10:00 AM | 11:30 AM | Slaying Zombies: How Workplace Engagement Impacts Your Brand | Jerry Gennaria & Weill Percy, PhD, MBA | Relationships and Influence | Marketing |
| Thurs, Aug 7 | 10:00 AM | 11:30 AM | Breaking Through: Overcoming Competition and Thriving Together in the Workplace | Jennifer Sukalo, MS | Relationships and Influence | Marketing/Business Development |
| Thurs, Aug 7 | 10:00 AM | 11:30 AM | The Road to Chief: Successfully Navigating the Twists + Turns | Marilynn Stratton, CPSM, Vanessa Yust, CPSM, Robin Broder Gibson, CPSM, Sheri Johnson & Frank Lippert, FSMPS, CPSM | Strategy and Leadership | Marketing |
| Thurs, Aug 7 | 1:30 PM | 2:30 PM | Practical Strategies for Unlocking Team Potential with Psychological Safety | Marne Maykowskyj, MSOD, CVS | The Human Experience in Business | Marketing/Business Development |
| Thurs, Aug 7 | 1:30 PM | 2:30 PM | Crush Your Proposal Goals: Join the Elite 25% of Marketers | Dhoreena Ventura | Skills and Technical Mastery | Marketing |
| Thurs, Aug 7 | 1:30 PM | 2:30 PM | Swipe Right: How to Be the Ultimate Pursuit Partner | Amy Cuddy, CPSM & Abby Harrington | Relationships and Influence | Business Development |
| Thurs, Aug 7 | 1:30 PM | 2:30 PM | Bridging the Gap: Transforming Technical Conversations into Client-Winning Collateral | Rebecca Swabey, P. Eng | Skills and Technical Mastery | Marketing |
| Thurs, Aug 7 | 1:30 PM | 2:30 PM | Navigating Change in the Workplace: Beyond Storms to Rainbows and Unicorns | Hayli Morrison & Bryan Cousino | Relationships and Influence | Marketing/Business Development |
| Thurs, Aug 7 | 2:45 PM | 3:45 PM | Time, Talent and Technology: Proposals in the Age of AI | Nilesh Bansal, PhD | Skills and Technical Mastery | Marketing/Business Development |
| Thurs, Aug 7 | 2:45 PM | 3:45 PM | Next-Gen AI: Redefining Possibilities for Marketing and Beyond | Frank Lazaro | Skills and Technical Mastery | Marketing |
| Thurs, Aug 7 | 2:45 PM | 3:45 PM | In the Shadow of Your Strategic Plan. Shining a Light on the Disconnect Between Ambition and Reality | Allison Tivnon, MS | Strategy and Leadership | Marketing/Business Development |
| Thurs, Aug 7 | 2:45 PM | 3:45 PM | Redefining AEC Success: Insights from the State of AEC Marketing Report | Derek Ries | Strategy and Leadership | Marketing |
| Thurs, Aug 7 | 2:45 PM | 3:45 PM | Marketing the Association Way: Your Backstage Pass to Industry Influence | GinaRenee Autrey | Skills and Technical Mastery | Marketing |
| Thurs, Aug 7 | 2:45 PM | 3:45 PM | Beyond the List: Building Real Relationships in Business Development | Skot Waldron | Relationships and Influence | Business Development |
| Thurs, Aug 7 | 4:00 PM | 5:00 PM | Empowered Teams, Inclusive Culture: How to build a workplace that works | Katrina Kibben | The Human Experience in Business | Marketing/Business Development |
| Thurs, Aug 7 | 4:00 PM | 5:00 PM | Igniting the Vital Spark: Authentic Leadership Development | Marcia L. Alvarado, P.E. | The Human Experience in Business | Marketing/Business Development |
| Thurs, Aug 7 | 4:00 PM | 5:00 PM | Better Experiences by Design – Branding Strategies to Attract & Retain Top Talent | Katie Wright McElroy, Susan Quinn & Erin Ward-McCarty | Strategy and Leadership | Marketing |
| Thurs, Aug 7 | 4:00 PM | 5:00 PM | Small Marketing Team Symposium: You Are Not Alone! | Amy Cuddy, CPSM | Strategy and Leadership | Marketing |
| Thurs, Aug 7 | 4:00 PM | 5:00 PM | Marketing for One: Cooking Up Success as a Solo Marketer | Dana Williams | Business Acumen and Entreprenuership | Marketing |
| Fri, Aug 8 | 9:00 AM | 11:30 AM | The Art of Interview of Prep | Deirdre Booth, FSMPS, CPSM | Skills and Technical Mastery | Marketing/Business Development |
| Fri, Aug 8 | 8:00 AM | 9:00 AM | Navigating The Unknown: Leadership Lessons from Van Life | Katrina Kibben | Strategy and Leadership | Marketing/Business Development |
| Fri, Aug 8 | 9:30 AM | 11:00 AM | Sketchnoting for team and client conversations | Cathy Hutchison, CPSM - AVP | Storytelling and Messaging | Marketing/Business Development |
| Fri, Aug 8 | 9:30 AM | 11:00 AM | Differentiating Your Differentiators: Igniting the Power of Persuasive Presentations | Jenifer Bertz & Diane Rutledge | Storytelling and Messaging | Marketing/Business Development |
| Fri, Aug 8 | 9:30 AM | 11:00 AM | The Baker’s Dozen: Leading Marketing/BD Teams through 13 Key Challenges | Barbara Shuck, FSMPS, CPSM & Craig Park, FSMPS, Assoc. AIA | Strategy and Leadership | Marketing/Business Development |
| Fri, Aug 8 | 9:30 AM | 11:00 AM | The role of marketing and corporate communication in a private equity-fueled consolidation environment | JamieClaire Kiser | Business Acumen and Entreprenuership | Marketing |
| Fri, Aug 8 | 11:15 AM | 12:15 PM | Crisis Ready: Effective Crisis Management Strategies for the AEC Industry | Kelly Sternberg, FSMPS, CPSM & Eric Fish | Skills and Technical Mastery | Marketing |
| Fri, Aug 8 | 11:15 AM | 12:15 PM | Embracing Change: Achieve Your Goal with Prosci's ADKAR Model | Jennifer Nix McGerald, CPSM | Strategy and Leadership | Marketing |
| Fri, Aug 8 | 11:15 AM | 12:15 PM | Influence Is Power | Skot Waldron | Relationships and Influence | Business Development |
| Fri, Aug 8 | 11:15 AM | 12:15 PM | Embracing Rebellion: Engaging your Workforce through Effective Communication | Matthew Danis, MBA & Steve Anderson, PhD | Strategy and Leadership | Marketing |