Education

Dr. Marcus Collins will kick off this year’s conference, bringing a powerful blend of real-world experience and academic insight. His career spans culture, marketing, and strategy at the highest levels, from co-founding a startup to leading iTunes and Nike sports music initiatives at Apple, and later running digital strategy for Beyoncé. His work sits at the intersection of culture, creativity, and growth, with a focus on how ideas spread, influence behavior, and drive business outcomes.

At Amplify A|E|C, Dr. Collins will bring this perspective to the stage, offering insights drawn from both his professional experience and academic research. His session will explore how culture shapes decision-making and performance, and how leaders can apply these principles to drive meaningful growth within their organizations.