Gain Access to Premier Content
Amplify A|E|C Digital is the industry’s premier virtual marketing, business development, and leadership experience. With this on-demand programming, you’ll strengthen your skills—and amplify your knowledge. You can earn up to 7 CEUs by participating in the Amplify A|E|C Digital program.
Meet Your Amplify A|E|C Digital Facilitators
Click on a facilitator below to learn about their session.
Chief Creative Officer, Silva Brand
Designing Your Collateral for Success
Account & Project Director, Clockwork
The Future of A/E/C Websites
Director, Product Marketing, Deltek
Amplify Your BD and Marketing Effectiveness with Better CRM
Certified Digital Accessibility Trainer, Accessibility Advocate & Trainer, IAAP
Demystifying Document Accessibility
Principal/Creative Director, Substance151
Managing Your AEC Firm Through a Rebrand
Award-Winning Communicator + A/E/C Trainer
How Brain Science in Meetings Improves Productivity and Communication
CEO, AE Marketer
Generative AI Impacts on the AEC Industry
Designing Your Collateral for Success
Tom Silva
The session "Designing Your Collateral for Success" will be a practical, no-nonsense review of what every marketing person needs to know to lay out and produce materials that position their companies, services and products as leading-edge, winning trust and confidence without compromising the quality of information. The session will intro the basic tenets of design but, uniquely, tailor them to the AEC sector and the built environment. How do you showcase projects, team members, and services? How do eyes scan digital vs print collateral. Why is negative space an active part of your layouts? Why should you care about contrast? This is a session to empower a non-designers to make the right decisions moving forward.
How Brain Science in Meetings Improves Productivity and Communication
Susan Young
The most overlooked communication skill in AEC is curiosity. Top-notch marketing leaders beat competitors by paying deep attention, asking quality questions, and embracing new ideas. High-level interpersonal communication goes beyond emotional intelligence and team-building activities. The key is knowing human behavior that drives connections, productivity, and profits. Award-winning communicator and AEC speaker Susan Young teaches Neurolinguistic Programming. NLP is a 50-year-old business and communications model that top executives use worldwide.
The Future of A/E/C Websites
Danielle Diforio
What is coming next in the world of A/E/C websites? This session will explore the evolving digital landscape within the architecture, engineering, and construction industry. In an era marked by rapid technological advancements, delve into cutting-edge trends and strategies reshaping A/E/C websites, paving the way for enhanced user experiences and greatly improved site management. Attendees can expect to gain invaluable insights on how A/E/C firms are rethinking their websites to help win the talent war, gain new clients, and stay in touch with current clients, all while streamlining the time needed for the marketing team to keep the website up-to-date.
Amplify Your BD and Marketing Effectiveness with Better CRM
Megan Miller, CPSM
Do you struggle getting your project managers, business developers and marketing teams to fully leverage your CRM? Do your teams see your CRM as just "one more administrative thing" they don't have time for? This session will highlight best practices for using your CRM to amplify your BD and marketing effectiveness. Learn how you can truly turn client information into client intelligence and help your teams make better, more informed decisions to build a better pipeline and ultimately win more work. Join Megan Miller, CPSM to hear practical ways that you can truly boost adoption and turn your CRM into a must-have resource for your teams so your teams can prioritize where to invest their time, develop better pursuit strategies, proactively manage your pipeline and track the impact of your BD and marketing efforts more effectively.
Demystifying Document Accessibility
Dax Castro, ADS
This session will answer the burning questions of “What is document accessibility?” and “Why do I need to do it?” We will continue the conversation with key tips to managing your proposal timeline while incorporating accessibility along the way. Dax will share his time-saving tips for things like setting up your templates, writing alt-text, and understanding how to tell if your document is compliant. Attendees will leave with skills that will demystify accessibility and several checklists that will keep you focused in the right direction.
Managing Your AEC Firm Through a Rebrand
Ida Cheinman
With so many A/E/C firms undertaking complex rebranding projects (often for the first time!), successfully navigating your firm through a rebrand can be a career high point. It’s also a monumental challenge. The role you play in the process and how you play it can make an equally monumental difference in the credibility and the perceived value of the marketing function within your firm.
Following a strategic and disciplined process will help reduce headaches and prevent both costs and timelines from spiraling out of control – most important, it will ensure that the new brand meets your firm's current and future needs, creates a competitive advantage and delivers results.
Generative AI Impacts on the AEC Industry
Frank Lazaro
Pricing
| $399 | $599 |
Grab your digital spot!
Did you know that Amplify A|E|C Digital is included in the full registration for those that attended Amplify A|E|C in Salt Lake City? Log in to your online learning portal for access to all 7 sessions.
*Full registration does not include MCA-only or pre-conference only attendees.