Education

This session examines how AEC marketers can look beyond industry norms by drawing inspiration from consumer marketing strategies. Designed for in-house marketing professionals, the session explores how proven B2C approaches such as brand storytelling, customer experience, creative campaigns, and audience engagement can be thoughtfully adapted to the built environment. Attendees will gain practical examples of how leading consumer brands capture attention and build loyalty, along with actionable ideas to translate those tactics authentically for AEC clients and prospects. Participants will leave with fresh perspectives and tools to elevate their firm’s marketing, break away from formulaic approaches, and deliver more engaging, differentiated brand experiences.