Education

This session examines how photography and video can move beyond basic headshots to become powerful tools for differentiation in AEC branding and recruiting. Designed for AEC marketing professionals, the session explores how visual storytelling shapes first impressions, strengthens employer brand, and attracts both clients and talent. Attendees will gain insight into the creative and practical considerations behind photography and video, including production trade-offs, budget realities, and emerging trends such as short-form video and AI-enhanced workflows. Participants will leave with a clearer framework for planning modern, authentic visual content and making a compelling case to leadership for investing in people-focused brand assets.