Education

Engaging technical staff in business development requires more than participation. It requires structure, alignment, and accountability. 

This session is designed for BD managers and directors who already or aim to involve technical professionals and want to improve consistency, performance, and results. It focuses on advanced approaches to training, goal assignment, and role clarity that integrate BD into technical workflows. Attendees will examine KPI frameworks, reporting models, and review cadences that support data-driven decision-making. 

The session also covers incentive and reward systems, meeting structures, and communication practices that reinforce ownership and execution across teams. Participants will leave with a practical implementation document to scale relationship-based business development through firmwide strategy, planning, support, and accountability.