Education

AI is rapidly changing how marketing and business development work gets done across the industry. While much of the conversation has focused on tools and tactics, a more important shift is underway: roles, expectations, and career paths are evolving in real time.

This session explores how AI is reshaping marketing and BD roles, not by replacing professionals, but by redefining what makes them valuable. Attendees will gain a clearer understanding of how their roles are changing, what skills are becoming more important, and how to position themselves as strategic contributors in an AI-enabled environment.

Rather than focusing on how to use AI tools, this session addresses the bigger question:
How do you stay relevant and grow when the definition of your job is changing?