Education

This session examines how an architecture firm navigated an unexpected, high-profile public controversy with professionalism, integrity, and strategic communication. Designed for AEC marketing and communications professionals, the session explores Moriyama Teshima Architects’ response to the sudden relocation and closure of Toronto’s Ontario Science Centre, a landmark project deeply tied to the firm’s legacy. Attendees will gain insight into how to balance advocacy with diplomacy, respond effectively under media and political pressure, and protect firm reputation without a dedicated PR team. Participants will leave with practical lessons and a replicable framework for proactive communication planning that strengthens credibility, aligns messaging with firm values, and builds trust in complex, fast-moving situations.