Education

This session examines how the A/E/C buyer landscape has shifted and what those changes mean for today’s marketing strategies. Designed for A/E/C marketers and business development professionals, the session explores current buyer priorities, how service providers are evaluated, and the evolving role of RFPs and relationships. Drawing on newly released research, attendees will gain data-backed insights into buyer behavior across the decision-making journey and learn how to adapt messaging, plans, and relationship-building efforts to meet modern expectations. Participants will leave with practical strategies and clear takeaways to strengthen relevance, build trust, and align their marketing approach with how buyers make decisions today.