Education

For many A/E/C firms, press coverage is often limited to conveying the basics of a project in local and trade media. This session will explore how to bring forward press coverage that goes deeper and makes a lasting, meaningful impression.

The principal of Theirsay, a PR agency that specializes in A/E/C communications, joins the Marketing Director of Work Program Architects (WPA), a firm nationally recognized for its community-centered and resilient design projects, to break down in detail how their partnership generated top-tier media coverage for WPA that has transformed the firm’s public profile.

Drawing on three specific case studies, the presenters will walk through how each produced an outstanding result through different means: vulnerability, collaboration among stakeholders and dogged persistence. Participants will leave with a new perspective on how to approach earned media for their firms and clear, replicable paths they can pursue immediately.